The DragZone brand of stores is based on the concept of a one-stop shop for cyclists. Whatever your age or style of cycling, whether you are an avid biker or just like to go for an occasional ride in the park, you can find everything you need under one roof. Bikes are of course the central point of any bike store and we offer the full range of Bulgarian-made Drag bicycles as well as Wilier for those who want to own a bike from a world leader, Tern folding bikes for the city and Mirraco and DMR for freeride and dirt jumping fans.

We stock a wide range of components and bike parts from leading brands Shimano, PRO, Suntour and more, accessories such as bike computers and lights from Sigma, pumps from Zefal, tools from Park Tool and Ice Toolz and apparel, including high quality cycling and outdoor wear from leading brands Vaude and Endura, cycling shoes from Shimano, hiking and biking shoes Five Ten, bags and rucksacks for any kind of outdoor sport.

Our stores are specially designed to enhance your shopping experience, making sure related items are placed together and everything is on display so you don't have to ask whether we have something. We're perfectly happy to allow you to browse, touch and even try out the bikes in and around the stores, though our friendly and competent staff is always at hand to answer any question and advise on the choice of product. All staff in our stores are avid bike riders and mechanics and can fit your new bike to your body shape. We believe biking should bring people together so we have designed our stores to be welcoming and inviting 'meeting points' where cyclists can happily come to browse and find out more about new products, trends and events.

DragZone stores also feature in-house repair shops where experienced mechanics are always in demand to make large and small repairs to any bike, not just those bought from us. In the winter months they also turn their hand to ski and snowboard repairs.

Despite the unifying concept and shop fittings, each DragZone store has its own unique character and caters to the needs of the audience in the surrounding area: DragZone Bulgaria Blvd. has a wider choice of high-end bikes, including Wilier, while DragZone Lyulin and Hipodruma have a wider choice of children's bikes and budget Drag bikes. DragZone Bucharest is currently the largest outlet for Drag bicycles in Romania.

With 4 stores in Sofia, one in the northern town of Vratsa and one in Bucharest, Romania, we aim to expand our offering to more cities in the near future, though in the meantime if you are not able to reach one of our stores you can also use our online store.

As direct importer of all the international brands offered in our stores we can offer the best advice and selection. The quality and sourcing of our products is second to none and all our goods carry the relevant manufacturer's warranty.

Test Centres

Our stores are test centres for Drag Bicycles. You can currently test our 29er at any of our stores in Sofia.