ROTOR resulted from a dream, when in 1994, two friends who were also cycling enthusiasts believed they could achieve something that many others had tried and failed at: to eliminate the dead spots in the pedal stroke. Pablo Carrasco, an aeronautical engineer, and Ignacio Estellés, a lawyer, had a vision that it would be possible to revolutionize cycling technology simply through a new idea. 

ROTOR Bike Components crafts products with a specific intention: to help you improve your cycling experience.

From our original Q-Rings to our unprecedented dual-sided power meter, 2INpower, we apply technology to help you become a stronger, faster, and more-efficient cyclist.

You can buy Rotor products online DRAGZONE